Audience profiling/ categories

Categories         

• Age - Whats suitable? Whats the storyline/ narrative?
• Gender - Male audience dominates. Male audiences prefer certain genres such as horror and action whereas female audiences prefer romance or romantic comedys.
• Where they live - Language barriers can be a problem. Is the area upper or middle class, can they afford to see the film?
• Occupation - Do they earn enough money? What interests do they have? Tv listings - when do they finish work and can they watch tv with the advert?
• Lifestyle Choices -What interests do they have? Knowing what interests they have, for example: favourite magazine, the film company can put adverts into the target audiences favourite magazine to promote the film.
• Politics  - Newspapers lean towards one political party, Newspapers can influence the audience and film advertising in those newspapers can draw in political party viewers.
• Ethnicity - To gain the broadest audience possible, the film requires a wide ethnic group of characters.
• Attitudes - The attitudes of characters can relate to the audience. The audiences can empathsize with the characters and what they are like.