Tuesday 29 March 2011

Statistical Target Audience of our Film.













After 117 views on youtube, our video statistics shows that our video is most popular with mostly males aged 25-34 and females aged 13-24.  We certified our film as a 15 rating and I think that the majority of our audience exceeded this age limit. I expected this film to be more popular with the male audience but it proved to be popular within a large age range with females aswell. We targeted the older age bracket and I think we achieved this. We targeted the older age bracket as our film was an action/ spy/ gangster film and would not have been as popular if it was rated as a 12 as there would not be as much action allowed. An action movie is known for violence and mild language, which is what the older target audience look for in an action film. If we certified this film as a 12 then a stereotypical audience would not have wanted to see this film.

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